Innovative Marketing Ideas with Visioneer Consulting

The marketing mix is also called the 4 Ps of marketing. The 4 Ps are product, price, place, and promotion. Marketers use these tools to attract and satisfy their customer base. Each element of the marketing mix is linked to the others, and they all need to be carefully integrated and coordinated to be effective. If the marketing mix is handled correctly, it will satisfy the target audience and create support for the brand.

Market funnels are traditional tools used by marketers. The marketing funnel contains the stages that a customer takes on the way to purchase your product. The funnel may vary slightly, but there are basic stages in the AIDA funnel that remain the same. These stages are awareness, interest, desire, and action.

When communicating with consumers, the message shouldn’t be all about better or lower prices; it should be about the value and service you can offer. Only 1/3 of customers completely base purchases on price. Most customers are looking for value. In order to sell value to customers, you need to understand what it is they value. Knowing your target market is essential to this process

Understanding customers is essential to marketing success. Many companies, however, still make the mistake of not listening to customers. Demographics and basic market research, however, is not listening. Marketing that is only based on this information will not be the most effective.